If you’re in the business of selling, then you know that it’s important to have a presence on social media platforms like Pinterest and Instagram. In fact, there are several different ways to use these sites to promote your business, including posting photos and videos, creating account profiles, and even optimizing your website for search engines. But which one is better?
Pinterest Vs Instagram: Introduction
What is Pinterest?
The Pinterest platform was launched in March 2010 by Justin Kan and Evan Sharp. It allows users to create a digital pinboard that can be shared with others on their own boards or through an external website (such as Facebook). Users can also pin images from other websites directly onto their boards, thus increasing the number of images they share with others.
What is Instagram?
Instagram was launched in October 2010 by Kevin Systrom and Mike Krieger of Burbn Corporation. The Instagram app allows users to take pictures and videos to share them with friends who follow them on the platform. It also features filters, which can be applied to photos before sharing them with friends on their profile page.
While both platforms offer many similar features, some differences between them can make one platform better than another for specific types of businesses.
Pinterest vs Instagram: Things to Consider
Pinterest and Instagram are two of the most popular social media platforms that you can use to market your business. Both have their advantages, but what are the key differences between them?
Pinterest and Instagram are two of the most popular social media platforms that you can use to market your business. Both have their advantages, but what are the key differences between them?
Size of the audience:
Pinterest has more than 100 million users each month, while Instagram has over 300 million users in total. About 64% of Instagram’s audience is between the ages of 18 and 29 which are more into video content. In contrast, 40% of people between 30 and 49 years of age.
There are 34% of Pinterest users are between 18 and 29 years and 35% are between 30 and 40 years old.
Usage
Both platforms allow users to post images and videos that can be viewed by other users or with a pin on the site’s map of pins (similar to how Google maps works). However, the way that these images are displayed differs between the two platforms.
On Pinterest, users can follow other people’s boards for inspiration and ideas. One of the best ways to do that is through Pinterest videos.
On Instagram, users can follow accounts whose content they like and receive updates directly from them.
The Importance of Hashtags
Instagram users are well aware of the importance of hashtags. What’s great about hashtags on Instagram is that they allow users to be innovative. People using Instagram don’t just use hashtags to discover content; they also use them to help others find content using new and creative hashtags. In addition to following hashtags, they can also create their own.
Are hashtags supported on Pinterest? The answer is yes. However, they aren’t as useful as they are on Instagram. In a way, hashtags serve as a filing system for relevant content, helping users find related content.
As for Pinterest, its pins are already clearly labeled. These pins are further organized by categories. People don’t use hashtags when searching for content, so hashtags don’t matter. The only clickable hashtags are those you add to the description of the pin.
Therefore, they won’t serve any useful purpose in board descriptions, account descriptions, etc.
Selling Products:
Marketing your brand on social media is a great way to get the word out. We use it to increase our reach and interact with the social market. Selling products online is getting more and more popular. With that, the number of sellers on Instagram and Pinterest has been rising dramatically over the past few years.
Selling Instagram products is more than just a great marketing strategy. It can also help you make more money, reduce the amount of time it takes to sell your product, and increase customer satisfaction.
There are a lot of ways that Instagram can be helpful for your business, but one of the biggest is its ability to connect with people through photos and videos. If you’re selling products on Instagram, you’ll want to make sure that your followers know what your brand is all about and that they can easily find out more information about your product or service if they want more details.
Pinterest is a great place to sell products because of its ability to show how the product will look in real life. You can add your product to a board, and then you can pin images of the product in action, or include images of people trying on the product.
People love to look at pictures of all kinds of things, but Pinterest is particularly good for selling products because it’s so visual: you can describe your product with images and videos.
Conclusion
Pinterest and Instagram are both great. If you’re into photography or graphic design, Instagram will likely appeal to you more. For business networking and promotion, Pinterest will be a better pick. Ultimately, they’re both strong platforms that can help promote your business, so don’t neglect either one.
