TikTok is a social video platform that allows users to create, share and watch short-form videos on their smartphones. The app has over 700 million monthly active users. TikTok is the second largest social network in Asia after Facebook with more than 800 million MAU.
It was created by a Chinese company called ByteDance, which says it’s currently worth over $1 billion.
In addition to the app itself, TikTok also offers a business model that includes advertising revenue sharing and sponsored video advertising. This means that while you’re busy creating content on TikTok, you can earn money from the ads that others are placing on your videos.
Advertisements on TikTok
Use TikTok to advertise your business, like a bakery or a restaurant. You can also advertise yourself as an entrepreneur or a freelancer, giving people the opportunity to hire you for whatever they need. You can also advertise products that you sell, like clothing or furniture.
There are three types of advertisements on TikTok:
1) Sponsored Videos
Ads are usually paid content that appears near the beginning of a video before any user-created content begins playing. Sponsored Videos can be created by brands or businesses, and they often serve as ad placements for other products or services. In some cases, the sponsored content will include links to the advertisers’ websites or social media pages so that viewers can learn more about their offerings!
2) Promoted Accounts (also known as Spotlight Accounts)
This type of ad is similar to sponsored videos but includes information about the creator’s personal life such as their interests or location (if they are willing to share it). This type of ad also functions as a way for creators to promote themselves through their own channels rather than relying on advertisers who may not be interested in promoting their brand via TikTok.
3) Regular Videos
The third type of TikTok ad is called a regular video. This kind of ad doesn’t have any special features or requirements as other types do, you don’t have to be famous or have millions of followers to be able to post it!
However, if you do want to promote something specific through these types of ads, you can request access from the creator team at any time.
How TikTok can benefit your business?
1. Recruitment and Training
TikTok is a great platform to use as a recruitment and training tool. You can use it to reach out to candidates, show off your company culture, and provide training on how to use the tool.
2. Community Building
The TikTok app is a great way to build a community around your brand. You can use it to get people excited about your business, share content that speaks directly to them, and build relationships with potential customers.
3. Acquire Recognition
It’s a great way to market yourself as an expert in your field or industry—and gain recognition for being an authority in the space! That opens up new opportunities for you, like speaking engagements or guest posts on other platforms like LinkedIn or Medium. And if someone sees something they like while they’re browsing TikTok? then they might just go ahead and follow you so they can see more of what you have to offer!
4. Boost Engagement
It’s a great way to generate engagement from your existing fans. If you’re already on TikTok, then it’s easy for fans who like what you do to engage with it and share it with their friends (and maybe even their friends’ friends!). This can help grow your audience and keep them coming back for more.
Useful Tips for TikTok
TikTok is used by many brands as an advertising tool. The platform offers a cost-effective way to reach large audiences who are already familiar with your brand name or product. In addition, TikTok offers an opportunity to target specific demographics through custom campaigns based on age, gender, location, and more.
1. Create a personality that your customers will connect with, and be sure to include your location and business hours in your TikTok content.
2. Make sure you have a professional and fun look for your TikTok profile; try not to look too much like an advertisement for your business.
3. Include videos with useful tips or tricks for your customers; you could even have some fun with this by including some of these tips in a “secret” video that only the audience knows about!
4. Use TikTok’s tools to promote yourself—it’s easy to find new followers who are interested in what you’re selling, and they can help spread the word about your business on social media outlets like Instagram and Facebook as well!
5. Find a hashtag that’s relevant to your business, and use it in your video descriptions and captions.
6. Share videos from other TikTok users who are using your brand for inspiration or reviews.
7. Make a video of yourself using TikTok, you can download TikTok mp3 to use in your videos and post it on your page to show people how easy it is to use the platform!
Conclusion
TikTok is one of the most popular social media apps out there and it has become an efficient way to stay connected to friends and followers who love what you are doing. It’s also a great way to reach out to your followers and business partners in ways that are effective. Therefore, if you are operating a business, TikTok could be very valuable in helping you skyrocket brand reach with logos or call-to-action links.
